BAILEYINTL.COM

Executive Marketing Dashboard

Bailey International · July 2026 performance review

July 2026
Prepared by Enova for Bailey International

Performance at a glance

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The high-level scorecard: traffic, its sources, and conversion for July 2026, each compared to the previous month and to the baseline average (all complete months since launch). Leads come from Tally + HubSpot, counted fresh each month from the raw submissions export; starting this month, the Leads KPI also folds in Meta-attributed leads.
Total sessionsGA4
26,968 Jul 1–31, 2026
vs prev month▲ 39.2%
vs baseline▲ 30.2%
Organic sessionsGA4
4,960 Jul 1–31, 2026
vs prev month▲ 2.1%
vs baseline▲ 23.0%
Paid sessionsGA4
3,087 Jul 1–31, 2026
vs prev month▲ 123.5%
vs baseline▼ 58.3%
Conversion rateGA4 + CRM
0.43% Jul 1–31, 2026
vs prev month▼ 13.0%
vs baseline▲ 13.8%
115 form submissions ÷ 26,968 sessions. Plus 240 Meta leads counted off-site (not in this rate).
LeadsTally + HubSpot + Meta
355 Jul 1–31, 2026
vs prev month▲ 21.1%
vs baseline▲ 67.1%
115 Tally + HubSpot + 240 Meta (Jul 15–31, first tracked month)i
Meta has no prior period, so the deltas above compare Tally + HubSpot only: 115 in July vs 95 in June, and vs a baseline of 68.8/mo (avg since launch).
Google Ads Ads
$5.0KSpend▲ 28%
49Conversions▲ 53%
$103Cost / lead▼ 16%
Jul 1–31, 2026
Meta Ads Meta
$1.0KSpendNew
240LeadsNew
$4.17Cost / leadNew
Jul 15–31, 2026
Sessions & leads since launch▲ 39% MoM
Total sessionsLeads (Tally + HubSpot + Meta)

Source: GA4 (sessions, conversions) · Tally + HubSpot (leads) · Meta Ads (spend/leads). Baseline = average of all complete months since the July 2025 migration (Aug 2025 – Jun 2026), not year-over-year, July 2026 is one year since launch, but with July 2025 itself excluded (migration month, no meaningful data), a true YoY comparison starts next month. Organic = Organic Search; Paid = Paid Search + Paid Social + Paid Other; conversion rate = key events ÷ sessions. Meta Ads is its first month of tracking (no MoM/baseline yet); the campaign launched Jul 15, 2026, so its figures cover Jul 15–31 (daily breakdown), not full-month July. Starting this month, the Leads KPI and chart above combine Tally + HubSpot form submissions (115) with Meta-attributed leads (240) for a July total of 355; prior months on the chart reflect Tally + HubSpot only, since Meta wasn’t tracked before July. GA4 key events and Google Ads conversions remain separate, distinct lead counts.

Traffic Acquisition

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Every channel bringing visitors to the site, ranked by volume and scored on behaviour. The verdict tells you what to scale (Top), where the opportunity is (Optimize), and what needs a look (Fix / Emerging).

Where your traffic is coming from, and the month’s biggest swing.

Sessions by channelJuly
ChannelSessionsLeadsLead rateBounceVerdict
Top scale it Optimize volume, weak conversion Fix tracking / quality issue Emerging small but rising
● Top: Organic Search, Paid Search & Referral, all convert well, and Paid Search doubled MoM (+110%) after the Demand Gen launch. Optimize: Email is now 45% of all traffic (12,236 sessions, +58% MoM) but converted zero key events all month, worth checking what’s driving the send before scaling it further; Direct stays soft (0.33% lead rate). Fix: Unassigned still runs ~100% bounce, though its volume is shrinking (−65% MoM). Emerging: Paid Social swung from near-dead to a 6.5% lead rate on 200 sessions (+3,233% MoM), small but worth funding further.

Note on leads: the Leads / Lead-rate figures here are GA4 key events, use them as a directional trend, not exact counts. Form submissions (Tally + HubSpot) are the source of truth for actual leads (115 in July, see Leads & Engagement).

Organic Search

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Organic is Bailey's steadiest compounding channel. This slide covers the growth trend; the next slide breaks down which keywords are gaining and losing rank.
Organic sessions GA4 4,960 Jul 1–31, 2026 ▲ 23% vs baseline ▲ 2% MoM
Keywords in top 10 Ahrefs 163 Apr 27 → Jul 27, 2026 ▲ from 83 nearly doubled
Improving Ahrefs 25 Apr 27 → Jul 27, 2026 ▲ moved up vs trailing quarter
Declining Ahrefs 24 Apr 27 → Jul 27, 2026 ▼ moved down mostly branded long-tail terms
Organic sessions▲ 23% vs base
Source: GA4. Organic Search sessions, Aug 2025 – Jul 2026.
Organic bounce rate▼ improved
Source: GA4. Bounce eased to 39.8% (from 43.5% in June) even as volume grew.
✓ Organic keeps compounding, sessions +23% vs baseline, and keywords in the top 10 nearly doubled (83 → 163) over the trailing quarter. hydraulic cylinder (10K searches/mo) jumped from position 35 to 5, and directional control valve reclaimed lost ground (49 → 23). Bounce eased to 39.8% even as volume grew, a healthy signal.

Source: GA4 (sessions) · Ahrefs organic keywords (US, incl. subdomains, positions Apr 27 → Jul 27, 2026, pulled live for this report). Baseline = avg since launch (Aug 2025 – Jun 2026).

Organic Keywords

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Where we're gaining and losing rank in Google over the trailing quarter, split by branded (people searching “Bailey”) vs non-branded (product & how-to searches that bring new demand). Non-branded wins grow the audience; branded terms show brand health.

Gaining vs losing rank, Apr 27 → Jul 27, 2026 · branded vs non-branded.

Non-brandednew demand
Brandedbrand health
● Non-branded terms are winning demand, hydraulic cylinder rocketed 35→5 (10K vol/mo), hydraulic system hit #1 (2.4K vol), and directional control valve climbed back 49→23. Reclaim watch: hydraulic pressure slipped 30→35 and throttles fell 1→9. Branded is mostly stable, bailey international improved to #1 and bailey cylinders climbed 7→3, with a cluster of small long-tail branded terms (baileynet, catalog variants) drifting down, worth a light refresh.

Source: Ahrefs organic keywords · baileyintl.com (US, incl. subdomains) · positions Apr 27 → Jul 27 2026 · branded = brand-intent terms per Ahrefs. Live pull for this report, not reused from a prior window.

Paid Media

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Paid search, and, new this month, a Demand Gen campaign, performance. “Conversions” here are Google-Ads-attributed and differ from site Leads (Tally + HubSpot, 115) and GA4 key events (129); CPL = ad spend ÷ ad conversions, CPC = spend ÷ clicks. KPI boxes are July (vs June); the daily trend and campaign table cover July only.
Ad spend Google Ads $5,023 Jul 1–31, 2026 ▲ 28% vs prev month Jun $3,915
Conversions Google Ads 49 Jul 1–31, 2026 ▲ 53% vs prev month Jun 32 · ad-attributed
Cost per lead Google Ads $103 Jul 1–31, 2026 ▼ 16% vs prev month Jun $122 · lower cost per lead
Cost per click Google Ads $1.74 Jul 1–31, 2026 ▼ 42% vs prev month Jun $2.98 · lower = better
Daily spend & conversionsJul 1–31
Daily spendDaily conversions
Campaign performanceto date
CampaignCostConvCPLCPC
Google Ads · Jul 1 – 31, 2026.
● Paid scaled again in July, spend +28% and conversions +53% MoM, while CPC fell hard (−42%) and CPL improved to $103 (−16%) as volume grew more efficiently. Lowest CPL: Worktrucks $57 (before being paused) & Brand $71; highest: the new Demand Gen campaign at $510 on a single conversion, a brand-awareness format, not a like-for-like Search comparison, worth watching rather than judging yet. Motors (launched Jul 12) is off to a slow start at $254 CPL.

Source: Google Ads. KPI boxes = July (MoM vs June); daily trend and campaign table = Jul 1 – 31, 2026. Conversions are ad-attributed (distinct from site leads); CPL = spend ÷ conversions; CPC = spend ÷ clicks. Demand Gen (launched Jul 15) and Motors (launched Jul 12) are new/returning this month; Worktrucks and Competitors are now paused.

Ads Keywords

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The individual Google Ads search terms behind the paid spend (Jul 1–31). Left = the keywords worth scaling; right = terms burning budget at a high cost per lead or with zero conversions, the places to optimize.

Scale the top performers, fix the high-CPL & zero-conversion terms.

Top performersmost conv / low CPL
KeywordCostConvCPL
Spending, reviewhigh CPL / no conv
KeywordCostConvCPL
● “Hydraulic pump” remains the volume driver (10 conversions, $62 CPL) and brand terms convert cheapest (“hydraulic bailey” $32 CPL). “Liftgate hydraulic cylinder” is the standout at $11 CPL on the Worktrucks campaign, even as that campaign is now paused. Meanwhile “custom hydraulic cylinders” and “hydraulic distributor” (both OEM) carry conversions but at $130–166 CPL, and eight terms, including “hydraulic suppliers” and “hydraulic component supplier, ” both recurring from June’s review list, spent again with zero conversions. Pause the repeat zero-conversion OEM terms and reallocate toward Brand and Generic.

Source: Google Ads search keyword report · Jul 1 – 31, 2026 · showing keywords with spend (84 of 4,535; the remainder had no spend). CPL = cost ÷ conversions.

Meta Ads

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Paid social, Meta (Facebook/Instagram) lead-gen campaign performance. The campaign launched July 15, so these figures cover Jul 15–31 only (its first partial month, no prior period to compare). “Leads” here are Meta’s on-platform “leadgen.other” action, ad-attributed, and distinct from site Leads (Tally + HubSpot, 115), GA4 key events (129), and Google Ads conversions (49). CPL = spend ÷ leads, CPC = spend ÷ link clicks.
Ad spend Meta Ads $1,000 Jul 15–31, 2026 First month of tracking 17 days live
Leads Meta Ads 240 Jul 15–31, 2026 First month of tracking Meta-attributed (leadgen.other)
Cost per lead Meta Ads $4.17 Jul 15–31, 2026 First month of tracking vs Google Ads $103 CPL
Cost per click Meta Ads $0.63 Jul 15–31, 2026 First month of tracking vs Google Ads $1.74 CPC
Daily spend & conversionsJul 15–31
Daily spendDaily leads
Campaign performanceto date
CampaignCostLeadsCPLCPC
Meta Ads · Jul 15 – 31, 2026.
● Meta Ads launched July 15. In its first 17 days it spent $1,000 and drove 240 leads at a $4.17 cost per lead and $0.63 per click. Almost all of it ran through one campaign, Lead Prospecting ($1,000 spend, 240 leads); the older Advantage+ Sales campaign stayed archived with no spend. These are Meta’s on-platform “leadgen.other” actions, counted separately from Google Ads conversions and site form submissions.

Source: Meta Ads daily campaign export, Jul 15–31, 2026 (campaign launched Jul 15; no data before that date). CPL = spend ÷ leads; CPC = spend ÷ link clicks; leads = Meta’s “leadgen.other” action, ad-attributed and distinct from site Leads, GA4 key events, and Google Ads conversions. Creative-level detail (next slide) draws from Meta’s ad-level export, whose default window runs Jul 1–Aug 4, wider than this campaign’s July-only figures, since no per-creative daily cut is available.

Meta Creatives

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The individual Meta ad creatives behind the paid spend. Meta’s ad-level export defaults to Jul 1–Aug 4, 2026, wider than the campaign’s Jul 15–31 window on the previous slide, since no per-creative daily cut is available, so read these as directional creative rankings, not a July-only total. Left = the creatives worth scaling; right = spend with no result yet.

Scale the top creatives, review the ones spending with zero leads.

Top performersmost leads / low CPL
CreativeCostLeadsCPL
Spending, reviewspent / no leads
CreativeCostLeadsCPL
● The winning creatives took nearly all the budget. “In Stock” alone spent $859.93 for 227 leads (95% of all Meta leads) at $3.79 CPL, and “Brush Cutting” added 53 leads at $5.60 CPL. Because those two absorbed almost the entire budget, every other creative barely spent (under $50 combined for 3 leads), including the Hydraulic Motors ad. We think it would be a great idea to give Motors its own dedicated campaign with a separate budget, so it can prove itself without competing against the proven winners for spend.

Source: Meta Ads per-creative export · Jul 1 – Aug 4, 2026 (Meta’s ad-level attribution window; the campaign itself only ran Jul 15–31, see previous slide). CPL = cost ÷ leads. Format tag = creative type (Image / Video / Carousel).

Leads & Engagement

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Leads are form submissions from Tally + HubSpot: 115 in July, counted fresh from the raw submissions export each month (a new go-forward method, not reconciled backward against prior months). Form conversion rate = form submissions ÷ sessions. Meta’s 240 on-platform leads never entered the website journey, so they are excluded from this rate and tracked separately.
Leads Tally + HubSpot 115 Jul 1–31, 2026 ▲ 67% vs baseline ▲ 21% MoM. Fresh count, see note.
Form conversion rate GA4 + CRM 0.43% Jul 1–31, 2026 ▲ 14% vs baseline 115 form submissions ÷ 26,968 sessions. Plus 240 Meta leads off-site, excluded.
Bounce rate GA4 50.9% Jul 1–31, 2026 ▼ 16% vs baseline ▲ 1% MoM. Roughly flat.
Leads (form submissions)▲ 67% vs base
Tally + HubSpot form submissions, Aug 2025 – Jul 2026 (115 in July). Meta’s 240 on-platform leads are tracked separately and are not in this line.

Note on leads: "Leads" = form submissions, Tally + HubSpot, counted fresh from the raw union export for July (115; 0 internal/test rows excluded). This is a new go-forward method, computed independently each month rather than reconciled against prior months (June’s published figure of 95 stands as reported). Form conversion rate = form submissions ÷ sessions; Meta’s 240 on-platform leads are excluded because they never entered the website.

Conversion Funnel

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Site-wide GA4 funnel for July: Session start → View form → Generate lead. The view-form rate dropped as a wave of one-time email/product-page traffic diluted the top of the funnel, but the people who do reach the form are converting better than before. Beside it: where those sessions landed.
Session start → View form → Generate leadGA4
Source: GA4 funnel exploration, July 2026. Big % = share of Session start. Overall session→lead 0.48%.
Top pages by key eventsJuly
PageSess.Key ev.Bounce
Source: GA4. Ranked by key events; (not set) excluded.
▲ The form-view rate fell hard, only 14% of sessions reached a form (3,761 of 26,932), down from 25% in June, diluted by the Email / electronics-page traffic surge. But of those who do reach the form, conversion actually improved (3.4% vs 2.2% in June). /build-custom remains the conversion engine (1,517 sessions → 60 key events, 3.96%); the new /electronics/handles and /electronics/joysticks pages bring huge volume (6,825 + 5,005 sessions) but almost no conversions (3 and 0 key events), worth checking whether that traffic is the right audience.
July 2026
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